How to Become an Influencer on Twitter

Become an Influencer on Twitter


Twitter has changed the lives of countless individuals and enterprises. You could be one of them if you play your cards right.


Have you heard of influencers on Twitter? These are ordinary individuals who have become authorities in their respective areas of expertise and who make a significant amount of money per post. It’s something that you can aspire to be in the near future.


In 2016, it was reported that social media influencers get paid up to $100,000 per post. Figures may have likely increased since then. And while it may take some luck for you to get to that level, you may want to start working your way now towards becoming the next big Twitter celebrity, right?


Below are some of the pointers to get you started.


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Setting Up Your Profile to Become an Influencer on Twitter


First things first. You can’t expect to become an authority in whatever field if you don’t have a profile photo. Do not be an egghead, to put it bluntly.


Aside from uploading your photo, you must make your Twitter bio real and intriguing. One way to do this is to use keywords that would attract your desired audience. If you are hoping to become an influencer on Twitter in basketball sneakers, for instance, you may use keywords such as ‘sneakerhead.’ If you are into music, then keywords like ‘musician’ or even ‘aspiring rockstar’ may help your cause.


Adding social proof could also boost your case. Mention any position, honors, and achievements that can enhance your credibility as an authority in your field.
Establishing Your Credibility

Once you have set up your Twitter profile, the next step is to establish your credibility as an authority in your chosen field. And the only way to do so is to tweet.


Since you likely don’t have enough followers yet to establish your credibility, you can get more exposure and boost your follower count by joining Twitter chats. There are many Twitter chats conducted regularly. Look for one which has topics that fit your profile as well as your customers’ interests.


You can also capitalize on trending topics on Twitter. Scroll through the trending topics list for the day and think of ways to join in the conversation. Tweet substantial and significant posts; one that can add value to the conversation and give something informational to your audience.


But before you tweet, you should familiarize yourself with the so-called Golden Ratio of tweeting. The rule of thumb is that 60 percent of your tweets should be curated content, 30 percent is content you created, and the rest is promotional. Regardless of the people retweeting you are organic or if you are paying for retweets.


Curated content means gathering existing information online, adding value to it and then sharing it with other people on Twitter. On the surface, this may appear a simple process. But it isn’t so. Aside from finding specific content, you also have to package the new content in such a way that it would interest followers.


When tweeting, don’t forget to use hashtags as these can help you in targeting your audience and increasing your reach. Going back to our example, you can use hashtags like #sneakers or #sneakerheads if you want your tweets to be seen by Twitter users who live and breathe athletic shoes.


One common mistake to avoid is tweeting multiple posts all at once. This can make you look like a spammer who can turn off your followers and make them unfollow you. Instead of tweeting all at once, schedule your tweets at intervals.


Creating and Sharing Content

 
Tweet Content

 

Make sure that you are producing high-quality content. This is crucial if you want to make a good impression on prospective followers and build up your follower count. The latter is one factor that brands look for in an influencer on Twitter, aside from other considerations like relevance and engagement rate. Make no mistake about it-- you won’t be considered an authority, much more a social media influencer, if you can’t produce good quality content.



You may also want to invest in a decent camera so you can include images in your tweets. The use of witty captions, too, can enhance the shareability of your posts and consequently grow your follower count.


Moreover, you must exhibit expertise in whatever field you have chosen to be in. And whenever you tweet, double-check your facts or figures first before posting.

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Engaging Your Audience


Brands not only look for influencers who create valuable content on Twitter; they also want one with a high engagement rate.


Instead of merely creating content, you must engage your audience in a two-sided discussion. Encourage them to chat with you by asking questions, wishing them well, or simply providing them with valuable information.


And when your followers start talking with you, do retweet their posts. It’s one way to show that you acknowledge them and validate the value of their posts. You may even like their tweets to show appreciation of their participation.


Tweeting Product Mentions


Once you have started building up your follower count and boosting your stock online, brands should begin noticing you.


It can be fascinating to have a brand contact you about the possibility of promoting their product or service online. Normally, brands will ask you to use their promotional tag or tag them in your tweet. In some instances, brands will ask that you include a link to their website as part of your deal. But it’s up to you to present the content to your audience.


Here’s one tip to keep in mind—avoid the obvious ‘casual’ mentions. Aim to promote a product by telling a story that is connected to your brand profile.


Let’s go back again to our earlier example. Adidas approached you to talk about a new line of Derrick Rose shoes. Instead of simply tweeting that Adidas is launching the said product, why don’t you share a story about meeting Derrick Rose and then mentioning about his new pair of shoes? That sounds more interesting to your audience, right?


As you can see, becoming an influencer on Twitter is achievable as long as you push the right buttons. So start thinking of the niche market you want to become an authority in and follow the pointers shared in this post. Who knows, you could become an influencer on Twitter in the not so distant future.


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